About JTV

Jewelry Television (JTV), founded in 1993 and based in Knoxville, Tennessee, is one of the leading jewelry retailers in the United States, known for its commitment to making fine jewelry and gemstones accessible to everyone. With a strong global supply chain spanning Bangkok, Hong Kong, Jaipur, Mumbai, and China, JTV offers an extensive selection of jewelry, including rings, earrings, bracelets, necklaces, and brooches, featuring a wide variety of gemstones and exclusive brands. Renowned for its credibility and industry expertise, JTV employs numerous Graduate Gemologists and Accredited Jewelry Professionals to ensure quality and authenticity. The company is dedicated to transparent customer service, providing guarantees such as free returns and detailed product knowledge. Focused on innovation and trust, JTV continuously strives to deliver exceptional value, unique designs, and sustainable options to jewelry enthusiasts everywhere. As a reputable leader in the industry, JTV's mission is to inspire confidence and passion in every customer's jewelry journey.

Current JTV offers

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JTV Shopping Guides

JTV Referral Program

Sign up to become a JTV Sparkle Ambassador™ and invite your friends to shop at JTV via email, text, social media, or a special link they provide. Each friend will receive $20 off their purchase of $49 or more when they use your promotion code during checkout or when ordering through the Call Center. For every new customer you refer, you'll earn $20 in Brilliant Cash! 

Large Variety

Committed to providing educational content and satisfying our customers, JTV employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is the largest non-bridal jewelry e-commerce platform in the country, offering a wide selection of jewelry, gemstones, and jewelry-making supplies all conveniently available in one place.

Dependable Delivery

JTV is recognized for its reliable and efficient shipping services. Understanding that customers eagerly await their purchases, they ensure their order-packing system is top-notch. Their advanced, cutting-edge process guarantees your order is packed and shipped within a few hours of placement. They aim to deliver 90% of packages within two days.