About Primary

Primary is a trusted children's clothing brand founded by two dedicated moms in New York, committed to redefining kids' fashion with comfort, sustainability, and inclusivity. Our core value lies in offering gender-neutral, high-quality apparel made from super-soft, eco-friendly fabrics that enable children to live and express their true colors without stereotypes or logos. We specialize in a wide range of clothing for babies and kids, emphasizing simplicity, durability, and freedom of self-expression. Recognized for our transparent mission and ethical standards, we prioritize customer satisfaction through exceptional service, including hassle-free returns. As a Certified B Corporation, Primary upholds social and environmental responsibility, ensuring our products contribute positively to the world while providing parents with a reliable, stylish choice for their children's wardrobe. Our commitment is to make dressing your kids effortless, meaningful, and joyful.

Current Primary offers

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Primary Shopping Guides

Shipping

Currently, they do not provide international shipping; however, they are working on expanding their shipping coverage in the future! They currently deliver to all addresses within the United States. Please be aware that standard shipping to Alaska and Hawaii may take up to 12-16 business days, and overnight shipping is not available at this time.

Return

They offer free returns within 90 days. The items must be unworn and unwashed. Unfortunately, clearance or final sale items are not eligible for returns.

Payment

They accept all major credit cards, including Visa, MasterCard, American Express, JCB, Discover, and Diners Club.